Accor’s Emblems Collection Expands In Italy: Three New Luxury Hotels Set To Open In Siena, Umbria, And Apulia By 2026

Monday, July 28, 2025

Accor’s Emblems Collection, a prestigious luxury manner brand, is making important strides successful Italy pinch nan announcement of 3 caller properties group to unfastened successful 2026. This awesome description marks a pivotal section successful nan brand’s growth, bringing bespoke luxury and immersive Italian practice to iconic destinations successful Siena, Umbria, and Apulia. Through a strategical business pinch AG Group, renowned for its high-end hospitality expertise, nan Emblems Collection is poised to redefine Italy’s luxury tourism landscape.

The 3 hotels—each cautiously designed to sphere nan authenticity and psyche of their surroundings—highlight nan principle of nan Emblems brand: a blend of heritage, intimacy, and modern luxury. From Siena’s humanities palazzo to nan tranquil hills of Umbria and nan serene beauty of Apulia, these caller properties committedness to connection discerning travelers a genuinely unsocial and sensory acquisition of Italy’s timeless charm.

Key Highlights:

• Siena: Palazzo Sozzini Malavolti to go a 38-key luxury edifice adjacent Piazza del Campo.
• Umbria: Relais San Clemente, a erstwhile Benedictine convent, to connection 51 keys and a spa surrounded by 40 hectares of parkland.
• Apulia: Masseria Furnirussi successful Salento, group wrong Europe’s largest fig orchard, featuring 60 suites and backstage pools.
• Partnership: Collaboration betwixt Accor and AG Group, led by Andrea Girolami.

Introduction: Accor’s Luxury Emblems Collection Expands successful Italy

Italy, renowned for its rich | culture, history, and stunning landscapes, is astir to witnesser a caller activity of luxury pinch nan description of Accor’s Emblems Collection. The brand’s latest strategical move will spot 3 properties opening successful Siena, Umbria, and Apulia by mid-2026, acknowledgment to a business pinch AG Group, a starring sanction successful nan luxury hospitality sector. This description not only underscores nan brand’s committedness to offering personalized, high-end experiences but besides demonstrates its dedication to preserving Italy’s iconic taste heritage.

Each of nan caller hotels—Palazzo Sozzini Malavolti successful Siena, Relais San Clemente successful Umbria, and Masseria Furnirussi successful Apulia—brings together historical charm pinch modern luxury. Set against nan backdrop of Italy’s astir picturesque landscapes, these properties will supply guests pinch an friendly and culturally rich | escape. The Emblems Collection is known for its attraction connected section traditions, combining design, history, and sustainability to create an acquisition that feels profoundly connected to its surroundings. This description is group to further cement nan brand’s beingness arsenic a leader successful bespoke luxury travel, offering guests an immersive acquisition successful nan bosom of Italy’s astir iconic regions.

A New Chapter for Iconic Italian Destinations

The Emblems Collection’s description successful Italy comes astatine a clip erstwhile luxury recreation is evolving to meet nan demands of travelers who activity much than conscionable opulence— they desire authenticity, section culture, and immersion successful nan destination. With this successful mind, nan 3 caller properties are designed to supply much than a luxurious stay; they connection a travel done Italy’s history, art, and culture.

Siena: Palazzo Sozzini Malavolti

In nan bosom of Siena, 1 of Tuscany’s astir celebrated cities, nan Palazzo Sozzini Malavolti will beryllium transformed into a boutique luxury edifice pinch 38 rooms. Located conscionable steps distant from nan iconic Piazza del Campo, this spot blends Renaissance charm pinch modern comforts. The restoration of nan palazzo will showcase its frescoed ceilings, ancient caves, and concealed gardens, giving guests a unsocial glimpse into Siena’s past while enjoying state-of-the-art amenities. The edifice promises an friendly yet luxurious experience, pinch creation elements that observe nan region’s rich | craftsmanship and history.

Umbria: Relais San Clemente

In Umbria, different iconic region of Italy, nan Relais San Clemente will connection a serene sanctuary amidst nature. Originally a Benedictine convent, this stunning spot will characteristic 51 rooms, including 9 backstage villas. Guests will beryllium capable to bask nan tranquility of nan 40-hectare parkland that surrounds nan estate, which will location a spa focused connected wellness and belief rejuvenation. The property’s centerpiece will beryllium nan consecrated chapel dedicated to San Clemente, offering a abstraction of reflection and bid for each who visit.

Apulia: Masseria Furnirussi

The Masseria Furnirussi will bring a portion of Mediterranean serenity to nan Emblems Collection, nestled successful Salento, Apulia. Surrounded by Europe’s largest fig orchard, this white-stone retreat will connection 60 suites, astir of which characteristic backstage pools. The hotel’s creation will clasp nan hit of nan land, inspired by nan section Apulian traditions and architecture. Guests tin look guardant to immersive experiences that bring nan earthy beauty of nan region to life, from its lush botanical gardens to its historical farmhouses.

A Vision Shared by Accor and AG Group

The business betwixt Accor and AG Group is built connected a shared imagination of redefining luxury hospitality successful Italy. AG Group, founded by Andrea Girolami, is simply a recognized leader successful high-end Italian tourism, bringing expertise and a heavy knowing of Italy’s unsocial taste scenery to nan collaboration. By focusing connected practice and intimacy, this collaboration ensures that each spot reflects nan psyche of its location, offering much than conscionable a spot to stay—it offers an acquisition that connects guests to nan bosom of Italy.

As Maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery & Emblems, explains, “These 3 properties genuinely embody nan Emblems spirit—places wherever luxury meets intimacy, wherever clip feels suspended, and wherever each item tells a story.” This committedness to storytelling done creation and acquisition is what sets nan Emblems Collection isolated successful nan crowded luxury hospitality market.

Emblems Collection’s Global Growth

While Italy marks a cardinal milestone successful nan Emblems Collection’s description , nan brand’s maturation is acold from over. With caller properties planned crossed nan globe, nan Collection is expanding its footprint to cater to nan increasing request for curated, boutique luxury experiences. Other upcoming Emblems addresses include:

• Elatos Resort, Greece: A luxury edifice blending quality and high-end comfort.
• Hotel Bellevue, Cortina d’Ampezzo, Italy: Nestled successful nan Dolomites, this iconic alpine edifice will connection timeless luxury.
• Lucknam Park, United Kingdom: A sprawling property combining countryside charm pinch modern elegance.
• Rimrock, Banff, Canada: A luxurious upland retreat pinch stunning views of nan Canadian Rockies.

Each of these properties continues nan Emblems Collection’s dedication to offering bespoke, luxury experiences successful immoderate of nan world’s astir iconic destinations.

The Growing Appeal of Emblems Collection

Since its launch, Emblems Collection has quickly go a awesome of refined luxury and boutique individuality. It appeals to discerning travelers who activity much than conscionable luxury—they want to consciousness connected to nan place, to its people, and to its traditions. This ethos has resonated pinch a world audience, and arsenic Emblems continues to grow, it remains committed to offering guests authentic, immersive experiences that are rooted successful nan civilization and psyche of each destination.

The brand’s accent connected heritage, intimacy, and sustainable luxury makes it a standout successful nan crowded luxury market. With its world description and committedness to preserving section civilization and history, Emblems Collection is group to go a leader successful nan early of luxury travel.

Conclusion: A New Era for Luxury Hospitality successful Italy

Accor’s Emblems Collection is ushering successful a caller era for luxury hospitality successful Italy. The opening of 3 caller properties successful Siena, Umbria, and Apulia will not only connection visitors nan finest successful luxury accommodations but will besides let them to acquisition nan rich | civilization and practice that defines these iconic regions. With its committedness to authenticity, design, and sustainability, Emblems Collection continues to group nan modular for boutique luxury successful Italy and astir nan world.

As nan marque expands its world presence, it remains existent to its founding principles—offering luxury experiences that are intimate, connected, and infused pinch section culture. For travelers seeking much than conscionable a luxury hotel, Emblems Collection provides an invitation to research nan psyche of Italy, 1 unforgettable acquisition astatine a time.