Accor Expands Luxury Hotel Portfolio In Italy With Raffles Lake Como And Sofitel Genova Marina To Boost Tourism

Published on September 23, 2025

Accor continues to return strides successful nan Italian tourism manufacture pinch a number of caller developments connected nan sky to revolutionize nan luxury hospitality assemblage of nan country. Besides its already-established foothold successful Italy, Accor is besides aggressively expanding its portfolio to meet nan rising request for luxury tourism and MICE events. These caller investments not only found Italy’s estimation arsenic an world hub for business tourism but besides summation its attractiveness to high-end visitors looking for unsocial and memorable experiences.

Accor’s Strategic Focus connected Italy’s Tourism Sector

Italy has agelong been a cardinal attraction for Accor, fixed its global tourism appeal and nan country’s rich | cultural and earthy attractions. With 75 hotels already successful cognition and respective much successful development, Accor is solidifying its position arsenic 1 of nan largest players successful Italy’s tourism sector. The Group’s extended portfolio includes a scope of hotels, from ultra-luxury properties to much accessible options, making it an important contributor to nan country’s tourism economy. Accor’s extremity is to not only summation nan number of visitors to Italy but besides to pull high-spending world tourists who are looking for unsocial recreation experiences.

Luxurious Hotels and MICE Tourism successful Italy: A Perfect Pairing

Accor’s eager description plans successful Italy are peculiarly focused connected nan luxury tourism and MICE tourism segments, which are progressively becoming cardinal drivers of nan country’s tourism industry. With an expanding number of business travelers seeking destinations that connection some high-end leisure experiences and nan infrastructure for corporate events, Accor’s caller hotels are designed to cater to these increasing needs. From MICE facilities to wellness amenities, Accor’s luxury properties supply nan cleanable situation for business tourism, making them perfect for conferences, corporate retreats, and incentive trips.

The opening of Orient Express La Minerva successful Rome earlier this twelvemonth and nan upcoming motorboat of Orient Express Palazzo Donà Giovannelli successful Venice underscores Accor’s strategical committedness to creating luxurious, one-of-a-kind venues for high-profile events. These historic venues connection a blend of elegance, exclusivity, and modern amenities, making them nan cleanable prime for world companies and luxury travelers.

The Grand Hotel Djibloho: A New Gem for Business and Leisure successful Equatorial Guinea

While nan attraction present is connected Italy, Accor’s expanding luxury offerings are not constricted to European destinations. In Equatorial Guinea, nan Grand Hotel Djibloho is different illustration of Accor’s attraction connected nan MICE market and luxury tourism. This edifice offers extended convention facilities, world-class accommodations, and ample abstraction for business events. By positioning this edifice arsenic a central hub for business and leisure tourism, Accor is fostering caller tourism opportunities successful emerging markets, drafting attraction to Equatorial Guinea arsenic a increasing destination for corporate tourism.

Raffles and Sofitel: Iconic Hotels Set to Elevate Italy’s Tourism Scene

In 2027, Raffles Lake Como will open, marking nan brand’s debut successful Italy. This caller spot will go a cardinal subordinate successful luxury tourism successful 1 of Italy’s astir coveted destinations, Lake Como. Known for its scenic beauty and taste prestige, Lake Como will use from this ultra-luxury hotel’s signature experiences, including backstage beaches, immersive conception restaurants, and a committedness to sustainable luxury. The hotel’s MICE offerings will complement nan lake’s appeal, creating an perfect location for business retreats, high-profile events, and destination weddings.

Similarly, Sofitel Genova Marina will beryllium nan 2nd Sofitel successful Italy, bringing nan brand’s French elegance to Genova successful 2027. This caller five-star spot is expected to pull international business travelers owed to its waterfront location and state-of-the-art gathering facilities. The hotel’s high-profile location and easy entree to Milan via a high-speed obstruction connection starting successful 2026 make it a premier destination for corporate events and leisure travel.

Emblems Collection: Bringing Unique Luxury to Italy’s Most Iconic Destinations

Accor’s Emblems Collection, which focuses connected luxury boutique hotels, will present four caller properties crossed Italy successful 2026, further enriching nan country’s luxury tourism offerings. These properties are designed to connection intimate, bespoke experiences that bespeak Italy’s location cultures, making them cleanable for travelers looking for thing beyond nan accepted luxury edifice experience.

• Hotel Bellevue, Cortina d’Ampezzo will pull some ski enthusiasts and summer tourists, offering a cozy yet luxurious acquisition successful nan Dolomites, a UNESCO World Heritage site.
• Palazzo Sozzini Malavolti, Siena will supply a glimpse into Italy’s rich | art and history, pinch its 19th-century frescoes and serene gardens, cleanable for luxury tourists and those seeking cultural immersion.
• Relais San Clemente, Umbria will entreaty to travelers seeking a much spiritual, wellness-oriented escape, offering backstage villas and expansive grounds successful nan bosom of Italy’s serene countryside.
• Masseria Furnirussi, Apulia will observe nan region’s Mediterranean manner and craftsmanship, offering private pools and sustainable luxury amid oliva orchards and autochthonal botanicals.

These properties will not only fortify nan Italian luxury tourism marketplace but besides lend to local economies and sustainable tourism practices, enhancing nan entreaty of Italy’s divers landscapes.

Sustainable Luxury: Accor’s Commitment to Eco-Friendly Tourism

Sustainability continues to beryllium a cardinal attraction for Accor crossed its luxury edifice developments. With travelers becoming much environmentally conscious, Accor is incorporating eco-friendly initiatives into nan creation and cognition of its properties. From green architecture to sustainable sourcing of materials and energy-efficient systems, Accor’s committedness to sustainable practices ensures that guests tin bask luxury experiences while minimizing their biology footprint. The Group’s attraction connected sustainable luxury will not only use Italy’s tourism sector but will besides entreaty to nan increasing conception of eco-conscious travelers.

Italy arsenic a Prime MICE Destination

As a strategical destination successful nan bosom of Southern Europe, Italy is progressively becoming an charismatic prime for MICE tourism. The country’s rich | historical sites, scenic landscapes, and world-class facilities make it an perfect location for some corporate events and leisure travel. With Accor’s description successful Italy, nan state is well-positioned to meet nan increasing request for luxury accommodations and MICE facilities, offering a wide scope of options for business travelers seeking unsocial experiences successful immoderate of Italy’s astir iconic destinations.

Accor’s Vision for Italy’s Luxury Tourism Future

With a attraction connected luxury tourism, MICE events, and sustainable development, Accor’s description successful Italy will revolutionize nan hospitality assemblage successful nan country. The motorboat of upscale brands specified arsenic Raffles, Sofitel, and Emblems Collection reflects Accor’s dedication to luxury maturation and its attack to blending taste practice pinch modern comforts. With Italy’s estimation arsenic a MICE and luxury tourism destination enhancing its pull, Accor is fresh to beryllium a driving unit wrong nan nation’s caller tourism paradigm, offering unmatched vacation experiences for business and leisure travelers alike.