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ZDNET's cardinal takeaways
- The merchandise of nan Google Pixel 10 phones pinch profoundly integrated AI features that connection awesome caller capabilities has revealed nan biggest gaps nan iPhone 17 needs to fill.
- Many of nan smartest AI services successful nan world are already connected nan iPhone arsenic apps, and truthful there's nan anticipation that Apple could partner pinch them for deeper integrations.
- The caller AI camera features successful nan Pixel 10 could beryllium nan biggest differentiator betwixt it and nan iPhone 17.
While nan iPhone has virtually each of nan smartest AI apps disposable from nan latest AI trailblazers, it lacks nan benignant of heavy integration of AI features that are only disposable astatine nan intersection of nan operating strategy and nan latest hardware. That's what we've seen pinch nan rollout of Google's Pixel 10 lineup.
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Here are 7 features that would make a immense effect if they were seamlessly embedded astatine nan strategy level successful nan iPhone 17.
1. ChatGPT's Voice Mode
OpenAI's Voice Mode successful ChatGPT fundamentally useful nan measurement I've ever wanted Siri to activity connected nan iPhone. You conscionable occurrence it up and commencement talking to it successful earthy language, and it tin reply questions, propulsion up information, and moreover transportation retired a fewer actions. ZDNET's Sabrina Ortiz has explained really to delegate Voice Mode to nan iPhone's Action Button to usage it for illustration a Siri replacement.
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But Voice Mode -- which is being renamed ChatGPT Voice and is soon rolling retired to free users -- is still constricted successful nan commands it tin transportation retired connected your iPhone. An Apple type of this characteristic aliases a business pinch OpenAI could let overmuch deeper integration crossed calendar, email, matter messages, notes, settings, and different operating strategy tasks (with Apple privateness protections successful place). Similarly, Google already has Gemini Live and Microsoft offers Copilot Voice, truthful Apple needs to move much deliberately to thief nan iPhone support up.
2. Pixel 10's Pro Res Zoom
I've written astir nan truth that I emotion zoom photography and really it's nan 1 area wherever telephone cameras still autumn down and I person to regularly move to my Sony mirrorless camera and 70-200mm zoom lens. However, Google has precocious taken a large measurement to capable nan spread successful zoom photography successful nan Pixel 10 Pro. With its caller Super Res Zoom feature, nan Pixel 10 Pro will capable successful missing information and automatically process a integer zoom image up to 100x to make it much usable.
Also: Pixel conscionable zoomed up of iPhone successful nan camera photography race
This brings up a number of questions astir what makes a photo, and I still request to effort it retired connected nan Pixel 10 Pro to study backmost connected really good it works, but this feels for illustration a worthy usage of computational photography. And nan only smartphone shaper that's going to compete pinch Google connected computational photography is Apple.
3. Google's Magic Cue
Last twelvemonth astatine WWDC 2024, Apple made a large woody astir its Personal Intelligence characteristic that could understand your questions and requests because it had accusation astir you from your calendar, mail, matter messages, and different information stored privately successful nan Apple ecosystem. In nan WWDC keynote, Apple utilized examples for illustration "Pull up nan files Joz shared pinch maine past week" and a real-time alert that a gathering you're astir to reschedule could conflict pinch giving your kid a thrust to a regular activity.
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Of course, Apple has ne'er shipped this characteristic -- but now Google has. In nan Pixel 10, Google launched Magic Cue, which tin prevention you from having to jump betwixt apps by knowing capable astir you to thief cue you pinch info. One illustration it provided was a matter connection wherever personification asked you what clip meal reservations were, and Magic Cue presumably utilized info from a Gmail confirmation connection to aboveground nan info correct successful nan messaging app, and nan personification simply had to pat it to nonstop a response.
Google says this benignant of action tin now hap locally connected nan instrumentality because of nan Tensor G5 spot successful nan Pixel 10. Still, I deliberation much group would spot Apple pinch their privateness connected a characteristic for illustration this because Apple doesn't make money disconnected of utilizing your information successful opportunistic ways.
4. Deep Research from Anthropic
One of nan biggest ways generative AI saves maine clip is by utilizing it arsenic a investigation assistant. Several of nan AI apps now connection a Deep Research characteristic wherever you tin inquire an important mobility astir a much analyzable taxable and springiness nan AI other clip (usually 5-30 minutes) to scour disposable sources and travel backmost pinch an reply that includes intelligibly marked links to wherever nan info came from.
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I for illustration to usage Deep Research from Anthropic's Claude app because of its attraction connected accuracy. There person been galore reports that Apple has been successful talks pinch Anthropic astir various collaboration opportunities. Integrating Claude's Deep Research into Siri truthful that you could trigger it quickly from a sound aliases matter punctual would beryllium a powerful option.
5. Best Take from Google Photos
Google first launched its Best Take characteristic connected nan Pixel 8 successful 2023 and precocious gave it different large upgrade connected nan Pixel 10. The characteristic came astir from a collaboration by nan Google Pixel, Google Photos, and Google Research teams moving together to lick nan "group changeable dilemma."
It uses aggregate photos taken back-to-back of a group of group wherever not everyone has their eyes open, is looking astatine nan camera, aliases is making an awkward expression. It past combines everyone's champion return into a much usable photo. The caller "Auto Best Take" connected nan Pixel 10 does this successful nan inheritance and produces nan Best Take photograph for you.
Also: I tried each caller AI characteristic connected nan Google Pixel 10 series
Similarly, there's besides nan Add Me feature (launched connected nan Pixel 9), which uses AR and AI successful clever ways to let nan photographer to get added to nan group shot, by fundamentally combining 2 photos -- guided by nan camera app. It's reasonable to expect that Apple has nan computational photography chops to propulsion this off, aliases nan narration pinch Google to licence nan technology, particularly since it's based successful nan Google Photos app that's already disposable connected iOS.
6. Much broader connection support
One of nan astir precocious capabilities of ample connection models is translating betwixt different languages, and we've seen not only smart phones return advantage of this but besides smart glasses arsenic good -- including Meta Ray-Bans, Solos AirGo 3, Even Realities G1, and The Frame from Brilliant Labs. Some of these smart glasses, on pinch respective telephone apps, tin now construe into dozens of languages (Google Translate supports complete 100 languages).
Apple still lags down by only supporting 20 languages successful Apple Translate. By tapping into nan powerfulness of LLMs, Apple should boost nan number of supported languages considerably and merge them into Siri and different AI features, specified arsenic Live Translation successful telephone calls and matter messages, and Visual Intelligence.
7. Conversational photograph editing from Google
Perhaps nan biggest astonishment characteristic successful nan caller Pixel 10 telephone is its caller Conversional Editing characteristic successful Google Photos. This allows you to picture nan changes you'd for illustration to make to a photo, and past nan AI automatically goes successful and does it. For example, you could person it move nan taxable successful a scene, region glare aliases reflections, re-center an object, switch nan background, adhd clouds to a bluish sky, summation aliases alteration inheritance blur, and more.
Also: Google Pixel 10 bid hands-on: I did not expect this exemplary to beryllium my favorite
Of course, altering photos tin beryllium sensitive. On LinkedIn, Google's merchandise lead for computational photography noted, "We person tuned our models to beryllium hypersensitive to mini specifications successful nan photograph truthful that it reflects nan discourse you want to support pinch nan changes you want to make."
I fishy this is going to beryllium a very celebrated feature, since it is ace easy to entree and doesn't impact nan precocious method skills that you would person antecedently needed to do these kinds of photograph edits.
Final word
Apple has a batch of activity to do to drawback up pinch nan features that nan starring AI companies are bringing to their iPhone apps -- fto unsocial nan heavy AI integration that Google is now bringing to cardinal features connected its Pixel phones.
While nan hold successful rolling retired Apple Intelligence features whitethorn not person seemed to wounded nan iPhone during nan past year, Apple will request to adjacent nan spread to debar nan iPhone 17 emotion for illustration a instrumentality that's a measurement behind. As of correct now, Google tin make a beautiful beardown lawsuit that it offers nan smartest telephone money tin buy.