Greece’s Pieria Leverages Influencers To Open Turkish Market, Offering Authentic Travel Experiences And Showcasing Local Culture

Wednesday, July 16, 2025

Pieria, successful Greece, is making a concerted effort to summation its number of visitors by inviting Turkish visitors successful image run led by influencers. Using nan integer followings of influential Turkish societal media figures, nan Pierian Tourism Development and Promotion Organization (P.O.T.A.P.) intends to present nan earthy beauty, history and section offerings of nan region to a world audience. Taking advantage of Pieria’s sandy coasts, magnificent acropolis and majestic Olympus National Park and emblematic section cuisine, nan thrust intends to pull caller markets and lure Turkish travelers longing for caller experiences and untouched earthy beauty. This focused effort is tied into Greece’s wider scheme to position Pieria arsenic a year-round destination and build semipermanent tourism links pinch its neighbour Turkey.

In an effort to beforehand Pieria arsenic a tourer destination for each seasons, nan Pierian Tourism Development and Promotion Organization (P.O.T.A.P.) has unveiled a run aimed astatine strengthening nan tourism personality of nan area successful overseas markets. This move is besides portion of organization’s broader plans to diversify and broaden its tourism guidelines pinch caller tourists, including from Turkey.

P.O.T.A.P.’s initiatives are portion of its wider “extroversion strategy”, an effort to marketplace nan region to caller world tourer markets. The astir salient was hosting of 5 Turkish sentiment leaders who had nan chance to research Pieria and spot pinch their naked eyes Pieria nature, history and hospitality. These influencers were chosen by nan statement based connected their extended societal media following, which meant vulnerability to thousands of imaginable visitors.

Olympus National Park, 1 of Greece’s premier ecotourism destinations, was a circuit highlight. The parkland is renowned for its divers fauna, landscapes, and ineffable histories. Influencers were invited to research nan area, enjoying nan spectacular views and learning astir nan park’s significance, some ecologically and culturally. Olympus Olympus is not only a earthy phenomenon, but besides portion of Greek mythology, opinionated pinch nan ancient Greek gods. The influencers were inspired to threat pics of their experience, introducing their followers to nan park’s stunning vistas.

Aside from Olympus, nan bloggers and influencers were hosted successful nan accepted colony of Paleos Panteleimonas – a preserved-in-time village, which has retained its section architecture and charm. The colony provides a measurement into nan past, its cobblestone streets, chromatic houses and unique ambiance appealing to visitors who are looking for a accepted Greek experience. With it’s picture-perfect, serene municipality and humanities presence, nan colony is cleanable for anyone wishing to acquisition Greek life successful a accepted way.

The travel to Paleos Panteleimonas was a cleanable chance for nan influencers to observe a small spot of nan section history and measurement of life. The influencers had thing to further beforehand beyond nan earthy beauty of their flyover region, thing taste and lively. They documented their acquisition connected societal media pinch photos and stories, becoming nan village’s unofficial ambassadors.

In summation to nan attractions described above, nan influencers besides visited a fewer different sights of nan 3 municipalities successful Pieria. They went to research nan assortment of experiences nan region offers, from beautiful beaches and section gastronomy to lively section culture. Pieria’s cleanable oversea and relaxing beaches were peculiarly taken attraction of.” The influencers showcased nan region’s diverseness of formation resorts, pinch family-friendly destinations and much secluded, quieter beaches.

Another accent for nan influencers was nan Masovian gastronomy. Pieria’s culinary segment is astonishing to opportunity nan least, based connected accepted Greek cuisine pinch galore section dishes and treats to fulfill each benignant of visitor. Influencers had nan opportunity to effort retired immoderate authentic Pierian dishes and stock them connected their societal accounts, giving different boost to nan destination’s wide assortment of offered choices. Working their magic, nan influencers helped solidify Pieria’s position not only arsenic a earthy and taste destination, but besides arsenic a gastronomic destination, acknowledgment to nan powerfulness of their posts that highlighted Pieria’s nutrient culture.

P.O.T.A.P.’s hospitality run is conscionable 1 facet of nan much extended plans to employment cutting-edge trading successful bid to beforehand nan area’s tourism. The institution appreciates nan rising value of online contented and influencer driven trading successful nan modern recreation sector. Through these practice pinch influencers that will beryllium capable to scope very ample exposhers successful collaboration pinch one for nan societal medias following, (who, else?), has ample followings connected their societal platforms that tin conquer nan move world for “Tomorrowland” visitors.G.A. P.O.T.A.P. was capable to alteration to observe a caller and move assemblage to thief beforehand Pieria arsenic a must-see destination.

This run reflects Pieria’s beardown committedness to sustainability and authenticity. As nan integer property shapes really travelers take wherever to go, there’s much request for existent experiences. Pieria is now becoming a region that provides conscionable that—an authentic Greek experience, pinch culture, history and earthy beauty.

“Tookapic’s P.O.T.A.P. will transportation connected promoting, they are not stopping aft SILYMI campaign. The group is looking to forge caller partnerships pinch professionals from caller markets successful bid to boost tourism successful Pieria. The caller alliances are expected to beryllium of premier value successful helping nan region to support a competitive/tourism, sustainable product.

Greece booster Pieria hoping to pull Turkish visitors pinch 35-m.influencer-driven campaign, leads branding pinch hashtag, emphasizing earthy beauty, civilization and authenticity. The extremity of this is to beforehand Pieria arsenic a destination and to induce visitors from Turkey who are seeking replacement vacations.

Emphasis will beryllium fixed to keeping up and enhancing Pieria’s profiles successful overseas markets and entering caller high-tourist strategical markets. Gowina said that by concentrating connected nan region’s earthy and taste heritage, P.O.T.A.P. intends to create a sustainable and high-value tourism connection that will tie visitors year-round. P.O.T.A.P. will present much hospitality programmes and collaborate pinch caller influencers complete nan adjacent fewer months to make judge Pieria continues to beryllium an breathtaking tourer destination for world and home tourists.